Catalogs

Role: Layout design, asset creation, illustration, freelance illustration management, production, trend research, copy direction, and proofing.

I create oneVessel's wholesale catalog, which comes out three times a year. I oversee all aspects of the catalog: developing design collections, collaborating with freelance illustrators, working with sales staff, creating layouts and typography structure, and producing virtual mockups of drinkware bodies.

Planning

With critical deadlines to meet, I'm constantly working on the current catalog while planning the next. Our catalog stays on schedule because I'm frequently checking in with freelance illustrators and sales staff to keep to our deadlines. I include margin in each catalog schedule to allow for unforeseen events.

I direct meetings with the whole oneVessel product development and marketing team to shape the design collections of future catalogs and develop new content for our customers. 

Finding Solutions

When tasked with making our wholesale catalog more cost effective, I presented multiple alternatives to lower the cost without degrading quality.